August 5, 2016

SEM

SEM is short for search engine marketing, or pay per click marketing. This allows you to place your ad at the top of Google in an online auction where you pay every time someone clicks your ad for a specific word. Search engine marketing includes the promotion of websites by auctioning the position of the top 3 ads as well as ads on the bottom of the page. This is primarily done through paid advertising in a pay per click environment.

Search engine optimization is the result of adjusting, optimizing, and rewriting website content to follow Google best practices site architecture to achieve a higher ranking in search engine results pages.

It involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

I’m creating an online course for beginners where you can learn everything you need to know about paid search. The course is called the Complete Google Adwords Course. ¬†Sign up for beta and get a huge discount.

 

 

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